1/11/2023, Kīhei, Maui

VitaliTea is expanding their footprint, offering craft Kombucha and Nitro Cold Brew Coffee at approximately 70 ABC Stores across the state of Hawaiʻi.

The Maui-based brewers of Kombucha and Nitro Cold Brew Coffee utilize fresh, cold-pressed and Hawaiʻi grown tropical fruits, roots, and herbs to flavor their kombucha which they package in cans sourced from Ball Corporation on Oʻahu.

Made with 100% Hawaiʻi grown pineapple, ginger and turmeric, the company’s flagship kombucha flavor 'Restore' received the prestigious Good Food Foundation’s “2021 Good Food Award”, recognizing the product for outstanding social and environmental responsibility, craftsmanship and flavor. The company’s popular Nitro Cold-Brew Coffee is brewed “Kyoto” style using state of the art equipment and a locally roasted blend of Maui Red Catuai and Colombian coffees. 

With the support of Hawaiʻi Foodservice Alliance (HFA), who manage the company’s cold-chain distribution on Oʻahu, Kauai and the Big Island, VitaliTea is looking forward to sharing their local flavors with ABC Stores customers across the state.

“The support and Aloha spirit the ABC Stores ʻohana has extended to small, local businesses like ours has been tremendous. We look forward to showcasing the talents of our team to ABC Stores customers across the islands”, said William Davis, Founder of VitaliTea.

As 2022 HVCA Entrepreneur Of The Year in the consumer packaged goods category and Mana Up Cohort 5 graduate, founder Will Davis continues to improve production standards and equipment, and put “pride over profit” by supporting local farmers, retailers and partners.

By branching out to ABC Stores, VitaliTea is now available at over 350 retailers statewide as well as at select retailers in Southern California, Nevada and Arizona.